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Adobe Experience Platform
CJA
Customer Journey Analytics
Customer Journey Analytics is the Adobe analytics application on AEP. It queries data lake datasets through a connection and lets you join channels using whichever identity you choose as the person ID.
- When it applies
- It fits when analysis has to join web, app, contact center, and offline data on the same person, and when the data model already lives in AEP and should not be duplicated.
- What it is confused with
- It is not Adobe Analytics with a new interface. There are no eVars or props: there are schema fields. And it does not read the unified profile, it reads the data lake, which is a different place with different content.
- Architecture consequence
- The identity chosen as the person ID in the connection decides what can be joined and what cannot. Changing it later rebuilds the reports, so it is decided with the data model in hand, not once dashboards are in use.