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Adobe Experience Platform
AEP
Adobe Experience Platform
AEP is the Adobe foundation for customer data. It provides ingestion, a shared data model, identity resolution, a unified profile, and query. The applications run on top of it: Real-Time CDP, Journey Optimizer, and Customer Journey Analytics.
- When it applies
- It fits when several applications must share the same customer data without duplicating it, and when consent governance has to be enforced once and hold for every use.
- What it is confused with
- It is not a CDP. It is the platform on which the CDP is enabled as an application, licensed separately. It is not an analytics warehouse either: what reaches the profile and what stays in the data lake are separate decisions.
- Architecture consequence
- The schema, the identities, and which datasets feed the profile are decided up front and constrain everything that follows. Changing them once use cases are live costs far more than getting the design right.