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Project ·
Journey Optimizer migration at a bank
Client: a major banking institution
- Adobe Experience Platform
- Adobe Journey Optimizer
- Customer Journey Analytics
- Adobe Analytics
- Pega
- Tealium iQ
- Web SDK
- OneTrust
The problem
Pega decided which communications to send, while a previous platform handled email delivery. The project had to move delivery to AJO, preserve the Pega integration, and migrate app analytics to CJA.
What I did
- I coordinated the migration from the previous email platform to Adobe Journey Optimizer with the technical team, through to the first use case in production.
- I designed the XDM data models for bulk ingestion, on an architecture of more than 6 million profiles.
- I consolidated more than 30 email campaigns coming out of Pega.
- I migrated app analytics from Adobe Analytics to CJA, integrating Web SDK through Tealium and covering the XDM model, ingestion, and validation.
- I integrated OneTrust into the consent flow of the new architecture.
Result
- First use case live on an architecture of more than 6 million customer profiles.
- Decisioning in Pega and delivery in AJO were separated through an explicit integration flow.
- App analytics was integrated into CJA through Web SDK and Tealium, with the XDM model and ingestion validated.
How I approach this problem
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