← All projects Discuss the project
Project ·
Migration to AJO and CJA at a bank
Sector: Retail banking
Context: a major banking institution
- Adobe Experience Platform
- Adobe Journey Optimizer
- Customer Journey Analytics
- Adobe Analytics
- Pega
- Tealium iQ
- Web SDK
- OneTrust
The problem
Pega decided which communications to send; another platform delivered the emails. AJO needed to replace that platform without changing Pega’s role. The project also included moving app analytics from Adobe Analytics to CJA.
What I did
- I coordinated the migration with the technical team, keeping communication decisions in Pega and moving email delivery to AJO. We took the first use case into production with that division of responsibilities.
- I designed the XDM models for bulk data ingestion into an architecture with more than 6 million profiles.
- I consolidated more than 30 email campaigns from Pega.
- I migrated app analytics from Adobe Analytics to CJA using Web SDK integrated through Tealium. I handled the XDM model, ingestion and validation.
- I integrated OneTrust into the consent flow of the new architecture.
Result
- First use case live on an architecture of more than 6 million customer profiles.
- Pega continued to decide what to send; AJO took over email delivery.
- App analytics moved to CJA through Web SDK and Tealium, with the XDM model and ingestion validated.
Where to go next
How I can help
CJA migration and analytics modernisation →
If you need the analytics part of this project: modelling, ingestion, validation and transition to CJA.
Try the decision
Same data, different reports →
See how a report changes with the same events when you adjust sessions, persistence and attribution.
Do you have a similar problem?
Tell me what you need to solve and which platforms you use.