← Back to the glossary
Adobe Experience Platform
RT-CDP
Adobe Real-Time Customer Data Platform
Real-Time CDP is the Adobe application on AEP used to build and evaluate audiences, enforce data usage policies, and activate them to destinations.
- When it applies
- It fits when AEP must connect ingestion, identity, Profile, and destinations under shared governance controls, across both batch and low-latency flows.
- What it is confused with
- AEP is the underlying platform. Real-Time CDP is an application using its services. It also does not mean every source and destination operates instantly.
- Architecture consequence
- The architecture must document latency by flow, Profile-enabled datasets, identity rules, and activation policies. The real-time label does not replace those decisions.