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Adobe Experience Platform
Web SDK
Adobe Experience Platform Web SDK
The Web SDK is the Adobe client library, known as alloy, that sends events to Edge Network in a single call. From there they are distributed to Analytics, Target, Real-Time CDP, and the rest.
- When it applies
- It fits when several Adobe solutions coexist on the same site each loading its own library, or when personalization needs a response before the page paints.
- What it is confused with
- It is not a library swap. Data is sent as XDM, so the schema stops being a backend detail and starts dictating what the page has to publish.
- Architecture consequence
- Personalization with prehiding has a visible cost: if the call is slow, the user sees a blank page. That threshold is decided and measured, not left at its default.