← Back to the glossary
Architecture models
Composable CDP
Component-based CDP architecture
A composable CDP distributes collection, modeling, identity, audiences, and activation across connected components, usually with the warehouse as the source of truth.
- When it applies
- It can fit when a governed data platform already exists, the team can operate integrations, and each capability needs to be selected or replaced independently.
- What it is confused with
- Composable does not mean connecting many APIs without an operating model. It also does not describe one product: it describes where responsibilities live and how they are assembled.
- Architecture consequence
- Identity, consent, data contracts, observability, and failure recovery become your design responsibility. Flexibility moves the cost; it does not remove it.