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Adobe Experience Platform
Profile
Real-Time Customer Profile
Profile combines enabled fragments and identity relationships to provide an operating customer view for segmentation, personalization, and activation.
- When it applies
- It adds value when several consumers need to share attributes or audiences under a common definition and merge policy.
- What it is confused with
- It is not the complete history or the right place for every available datum. Ephemeral context, configuration, and facts without an activation use may belong elsewhere.
- Architecture consequence
- Every write expands shared state and the governance surface. Enabling a dataset for Profile requires a justified consumer, retention, identity, and precedence.
Related concepts
- Dataset
- Identity Graph
- Merge policy
- Identity stitching