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Measurement and tag management across multiple organizations
Client: organizations across retail, fashion, travel, leisure, education, and consumer goods
- Google Tag Manager
- Google Analytics 4
- Universal Analytics
- Looker Studio
- Adobe DTM and Adobe Launch
- Tealium iQ
The problem
Each organization had a different mix of websites, apps, Analytics accounts, tag managers, and reporting requirements. The work required adapting each solution while keeping data collection and documentation consistent.
What I did
- I audited implementations and prepared measurement specifications for organizations across retail, fashion, travel, leisure, education, and consumer goods.
- I worked with GTM, Adobe DTM, Adobe Launch, and Tealium iQ to organize data layers, tags, and client-side pixels.
- I integrated Google Tag Manager into the app of a cinema exhibition company and supported its validation.
- I built Looker Studio dashboards for an international consumer goods company using its analytics data sources.
- I contributed to measurement and tagging work for fashion, aviation, and tourism companies, adapting the engagement to each client scope.
Result
- The organizations received configurations, specifications, or dashboards adapted to their stack and teams.
- The engagements covered web, app, and reporting, with validation and documentation adapted to each scope.
How I approach this problem
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