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Project ·
Web measurement, apps and dashboards across several clients
Sector: Multi-client measurement
Context: organisations across retail, fashion, travel, leisure, education, and consumer goods
- Google Tag Manager
- Google Analytics 4
- Universal Analytics
- Looker Studio
- Adobe DTM / Adobe Launch
- Tealium iQ
The problem
These engagements ranged from reviewing website tags to integrating app measurement and building dashboards. Each client had its own tools and data sources; this was not a single shared implementation.
What I did
- I audited tagging and prepared measurement specifications for clients in fashion, travel, leisure, education and consumer goods.
- I configured data layers, tags and pixels in GTM, Adobe DTM, Adobe Launch and Tealium iQ, depending on the client.
- I integrated Google Tag Manager into a cinema chain’s app and supported its validation.
- I built Looker Studio dashboards for an international consumer goods company. Each market had its own dashboard, recipients and access permissions.
Result
- Deliverables included GTM integrated into a cinema app and market-specific Looker Studio dashboards for a consumer goods company.
Where to go next
How I can help
Measurement and tracking architecture →
For defining web or app data collection and the checks events must pass before release.
Understand the decision
Reuse the data foundation across channels →
Explore which definitions channels can share and which need to retain their own context.
Other related patterns
Do you have a similar problem?
Tell me what you need to solve and which platforms you use.