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Adrià García
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Project ·

Automated Analytics governance for a travel platform

Client: an international online travel group with digital properties across multiple markets

  • Universal Analytics
  • Analytics Management API
  • Python

The problem

Manual administration of numerous Universal Analytics properties and views made consistent configuration difficult. Access, filters, dimensions, metrics, and goals required repeatable, controlled processes.

What I did

  • I collaborated on a tool built on the Analytics Management API to inspect and modify Universal Analytics configurations.
  • I worked on processes for managing access, filters, custom dimensions and metrics, goals, and view configuration.
  • I prepared read, compare, insert, and update operations so changes could be applied consistently.
  • I accounted for API quotas, error handling, and credential rotation within the technical design available at the time.

Result

  • The client used the tool to inspect and update access, filters, dimensions, metrics, goals, and views through shared processes.
  • Recurring operations were expressed as reusable processes instead of isolated manual changes.

How I approach this problem

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